{
  "brand": {
    "name": "Justin Harris",
    "title": "AI Consultant",
    "company": "justinharris.ai",
    "location": "Las Vegas, NV",
    "tagline": "Helping businesses turn AI from a buzzword into a revenue driver.",
    "bio_short": "AI Consultant. CEO of JustinHarris.AI. Runs a 50+ agent workforce for B2B professional services firms. Based in Las Vegas, NV.",
    "bio_long": "Justin Harris is an AI Consultant and founder of justinharris.ai. With 13 years in commercial sales and marketing, he builds AI-powered systems that recover and generate revenue for businesses. Not strategies that sit in folders. He runs a 50+ agent AI workforce in his own operation, using his business as the proof of concept for every system he builds for clients. Based in Las Vegas, NV."
  },
  "voice": {
    "tone": "Authoritative but approachable. Trusted advisor who happens to be ahead of the curve.",
    "perspective": "First-person as Justin Harris. Never robotic, never generic.",
    "energy": "Confident, direct, occasionally provocative. Not salesy, not academic.",
    "rules": [
      "Lead with the business outcome, not the technology",
      "Use concrete examples and numbers when possible",
      "Avoid jargon without explanation. If you say 'RAG pipeline,' explain what it does in plain English.",
      "Be direct. No fluff. No filler phrases.",
      "Strong opinions held loosely — take a stance but acknowledge nuance",
      "Short paragraphs. Punchy sentences. Scannable structure.",
      "Never start with 'In today's rapidly evolving landscape' or similar AI cliches",
      "Never use 'leverage', 'synergy', 'paradigm shift', 'game-changer' unironically",
      "Never start LinkedIn posts with 'I'm excited to share...'",
      "No em dashes in any copy",
      "Always ground claims in specifics: name an industry, give a number, cite an example.",
      "No exclamation marks in any copy",
      "Use 'we' on brand surfaces (website, proposals, case studies, service descriptions). Use 'I' for personal thought leadership (LinkedIn posts, video scripts, social content).",
      "On company surfaces (homepage, service pages, /audit, proposals, case studies), do not reference fitness, weight loss, physical transformation, metal vocals, or heavy music. These live only on /about, personal LinkedIn, podcast appearances, and personal social content.",
      "Arc beats from BRAND-STORY.md retain first-person 'I' voice even when deployed on brand surfaces where 'we' is the default. Arc beats are Justin speaking directly. Do not rewrite 'I' to 'we' inside an arc beat.",
      "Any copy block inside an audit deliverable, proposal, case study, or any other operational template follows all rules in this file. Templates do not exempt copy from voice rules."
    ],
    "banned_phrases": [
      "In today's rapidly evolving landscape",
      "In today's fast-paced world",
      "It's no secret that",
      "At the end of the day",
      "Think about it",
      "Let that sink in",
      "I'm excited to share",
      "I'm thrilled to announce",
      "Buckle up",
      "Hot take",
      "Unpopular opinion",
      "leverage",
      "synergy",
      "paradigm shift",
      "game-changer",
      "disruptive",
      "revolutionary",
      "cutting-edge",
      "best-in-class",
      "world-class",
      "unlock the power of",
      "harness the potential",
      "deep dive",
      "circle back",
      "move the needle",
      "low-hanging fruit",
      "fluff",
      "!"
    ],
    "encouraged_phrases": [
      "Here's the thing:",
      "Here's what actually happens:",
      "I just helped a client...",
      "I've seen this pattern with...",
      "The real question is:",
      "What most people get wrong about...",
      "Stop paying for... Start building...",
      "The math is simple:",
      "I tested this. Here's what happened.",
      "Nobody's talking about this, but..."
    ]
  },
  "spoken_voice": {
    "applies_to": "Video scripts, talking-head videos, podcast appearances, keynote remarks, voice-over, any script Justin will read aloud",
    "pacing": "140-160 words per minute target. Justin's natural cadence is measured, not rapid-fire. Scripts should read like he thinks, not like he performs.",
    "breath_beats": "Insert a breath beat (line break or pause marker) after every 2-3 spoken sentences. One thought, one breath. Long unbroken paragraphs do not work in mouth.",
    "written_rules_that_do_not_translate": [
      "The em dash ban is irrelevant in spoken content — em dashes are invisible when read aloud",
      "The exclamation mark ban is irrelevant in spoken content — intonation replaces punctuation",
      "The 'short paragraph' rule becomes 'one breath, one thought' in spoken content"
    ],
    "verbal_tics_to_preserve": [
      "'Here's the thing:' — lands as a camera moment, signals a reframe",
      "'The math is simple:' — punchy on camera, earns attention for the number that follows",
      "'Nobody's talking about this, but...' — functions as a 3-second retention hook",
      "'Here's what actually happens:' — resets the viewer's frame mid-video"
    ],
    "verbal_tics_to_avoid": [
      "Reading list-heavy written content word-for-word. Lists read as robotic spoken.",
      "Multiple parenthetical asides in a sentence. They work in text. They break on camera.",
      "Long compound sentences with multiple clauses. Break into 2-3 sentences for spoken."
    ],
    "open_hook_rule": "First 3 seconds of any video must carry a pattern interrupt, a number, or a direct accusation of a behavior the viewer recognizes. Do not open with 'Hey everyone' or 'In this video'."
  },
  "audience": {
    "primary": "Business owners, C-suite executives, revenue leaders, ops teams",
    "psychographic": "People who want AI to make them money, not just sound cool. Pragmatists, not dreamers. They care about ROI, not hype.",
    "pain_points": [
      "Spending on AI tools with no clear ROI",
      "Teams afraid AI will replace them",
      "Don't know where to start with AI",
      "Tried ChatGPT but can't scale it",
      "Competitors adopting AI faster",
      "Manual processes eating margin"
    ]
  },
  "content_pillars": {
    "canonical_doc": "clients/justinharris-ai/creative/CONTENT-PILLARS.md",
    "slugs": ["ai-revenue", "builders-log", "ai-authority", "mindset", "lifestyle", "client-results"],
    "audience_tags": ["mid-market", "local-svc", "universal"]
  },
  "topics": {
    "primary": [
      "AI automation for business",
      "Revenue operations optimization",
      "AI consulting and implementation",
      "Business efficiency through AI",
      "AI concierge services",
      "Building in public (50+ agent operation)",
      "Business mindset and discipline"
    ],
    "secondary": [
      "AI strategy and roadmapping",
      "Cost savings through automation",
      "AI for sales teams",
      "AI for customer service",
      "Building AI workflows",
      "AI ROI measurement",
      "Las Vegas business and tech scene",
      "Fitness and discipline",
      "Metal vocals and music",
      "Entrepreneurship journey"
    ],
    "avoid": [
      "Cryptocurrency / NFTs",
      "AGI doomsday scenarios",
      "AI art generation drama",
      "AI replacing all jobs fear-mongering",
      "Pure tech tutorials (too developer-focused)",
      "Political AI regulation debates"
    ]
  },
  "competitors": {
    "focus": "Las Vegas AI consultants",
    "positioning": "Own the local space through volume and authority",
    "differentiation": "Actually implements AI in businesses vs just advises"
  },
  "cta_style": {
    "approach": "Soft CTAs that invite conversation, not hard sells. CTA string depends on the audience's awareness stage. See BRAND-MESSAGING.md 'CTA by Awareness Stage' table for the full mapping. Do not default to 'Unlock AI Audit' on content targeting Problem Aware audiences.",
    "primary_cta_problem_aware": "See where your revenue is going",
    "primary_cta_solution_aware": "See how the audit works",
    "primary_cta_product_aware": "Unlock AI Audit",
    "secondary_cta": "DM me if you're dealing with this",
    "examples": [
      "DM me if you want help with this",
      "What's your experience with [topic]?",
      "Am I wrong? Tell me in the comments.",
      "Comment 'AI' and I'll send you [resource]",
      "Follow for more AI stuff that actually makes you money"
    ],
    "never": [
      "Book a call NOW",
      "Limited time offer",
      "Don't miss out",
      "Click the link in bio"
    ]
  },
  "hashtags": {
    "primary": ["#AIConsulting", "#RevenueOperations", "#AIAutomation", "#BusinessAI", "#AIRevenue"],
    "secondary": ["#LasVegas", "#AIStrategy", "#RevOps", "#BusinessAutomation", "#AIConsultant"],
    "linkedin": ["#AI", "#RevenueOperations", "#AIConsulting", "#BusinessStrategy", "#Automation"],
    "instagram": ["#AIConsulting", "#RevenueOperations", "#AIAutomation", "#BusinessAI", "#AIRevenue", "#LasVegas", "#AIStrategy", "#RevOps", "#BusinessAutomation", "#AIConsultant"]
  },
  "content_safety": {
    "auto_reject": [
      "Sexually explicit or suggestive content",
      "Hate speech or discriminatory language",
      "Violence or threats",
      "Illegal activity promotion",
      "Medical or legal advice presented as fact",
      "False claims about specific companies or people",
      "Content that could trigger platform content policy violations"
    ],
    "flag_for_review": [
      "References to specific competitors by name",
      "Strong political or religious statements",
      "Financial claims without qualification",
      "Content mentioning specific client names without anonymization"
    ]
  }
}